Primary logo
Your main mark — logotype, wordmark, or combination — designed for the most common usage.
- Three concept directions explored
- Refined to one winner with revisions
- Vector source files
Branding · Logo
Logo design that survives 10 years of brand evolution
Logotypes, wordmarks, symbol marks, monograms — designed to work at thumbnail size, in monochrome, in motion. Vector-perfect, deliberately distinctive, built to last.
Overview
Why logo design still matters as much as ever
The single most-recognisable element of any brand is the logo. It’s the piece that survives every touchpoint, every scale, every era — from app icon to billboard to embroidered shirt. A great logo earns recall, distinguishes you in a crowded category, and gives every other brand asset a centre of gravity. A mediocre one creates 10 years of friction.
We do logo design as a focused engagement when that’s what you need — not as a stepping stone to a bigger sale. Sometimes a brand just needs a sharper mark.
What's Included
What ships in a logo engagement
Focused on the mark itself — full identity work is a separate engagement.
Mark family
Variants for different contexts — horizontal, stacked, monogram for tight spaces.
- Horizontal + stacked lockups
- Monogram / favicon mark
- Vertical / square contexts
Light + dark variants
Versions for light backgrounds, dark backgrounds, monochrome, and reversed (knockout) usage.
- Light + dark colour versions
- Monochrome black + white
- Reversed / knockout
Usage rules
Clear-space, minimum-size, misuse examples — the rules that protect the mark from being abused.
- Clear-space requirements
- Minimum-size guidance
- Misuse examples (don't stretch, recolour, etc.)
All file formats
SVG, AI, EPS, PDF, PNG transparent in multiple sizes. Whatever any vendor or tool will ask for.
- Vector (SVG, AI, EPS, PDF)
- Raster (PNG transparent, JPG)
- Favicon + app-icon sizes
Application mockups
See the logo in real context — business card, app icon, signage, social profile — before sign-off.
- Business card + stationery preview
- App icon / favicon preview
- Signage / social profile preview
Why It Matters
What a great logo earns
Logos aren't decoration. Done well, they compound every other piece of marketing.
Instant recognition
A distinctive mark is recognisable at app-icon size, in monochrome, in motion — even before anyone reads the brand name.
Premium signalling
Considered logo work signals "this is a serious brand" in 2 seconds — a judgement buyers make before reading a single word.
Longevity
Trend-resistant marks last 10-20 years. Trend-chasing ones need to be redone every 3. The first option is cheaper over time.
Versatility at any scale
A mark family that works on a phone screen, a billboard, embroidered on a polo shirt, and as a 16x16 favicon. One asset, every context.
How We Work
From brief to final mark in 4 weeks
Faster than a full identity engagement. Same depth on the logo itself.
01
Week 1 · Brief + direction
Brief workshop, competitor scan, three direction sketches. You react, we refine the brief.
02
Week 2 · Concept design
Three distinct logo concepts, each with rationale, real-context mockups, monochrome stress test.
03
Week 3 · Refinement
One concept selected, refined through two revision rounds. Mark family built. Light/dark/mono variants.
04
Week 4 · Assets + handover
All file formats, usage rules, application mockups, mini brand-guideline PDF.
Why Us
Why founders trust us with their logo
Four habits that separate solid logo work from logo work that ages well.
Vector-perfect craft
Every curve drawn deliberately, every weight balanced for optical correctness — not pulled from a template.
Trend-resistant
We avoid the design fashion of the moment. Marks should look at home in 2035 as much as 2026.
Tested at every scale
Reviewed at 16px favicon size, 4-metre billboard scale, monochrome, reversed, in motion — before sign-off.
Strategy on one page
Even a logo-only engagement starts with a one-page brand brief. Logos without strategy are decoration.
FAQ
Common logo questions
How many logo concepts will we see?
Three distinct concepts in week 2. We don’t do “200 logo options” — that’s a sign someone outsourced the work. Three considered directions force a real decision.
Can you redesign our existing logo instead of starting over?
Yes — logo refresh engagements typically run 2-3 weeks. We keep the equity worth keeping and fix the parts that aren’t working.
Do we own the final files?
Yes. Full transfer of every working file, every format, every variation. No ongoing dependency on us for future production work.
What's the difference between a logotype and a wordmark?
A wordmark is type-only (Google, Coca-Cola). A logotype usually combines a symbol + wordmark (Nike swoosh + word). We help you decide which fits — based on how your name reads, your category, and where the logo will be used most.
How much should a real logo cost?
A focused logo engagement from a senior designer typically runs $5K-$12K. Anything materially cheaper either uses templates or junior production. Anything materially more expensive includes additional identity work.
Still have questions?
Book a Free Call
Start a Project
100% confidential — never shared.
Tell us about your brand
Free 30-minute consult — a senior designer reads your brief and replies with an honest scope and timeline within 24 hours. No sales pitch.
Start a logo project
A mark that will last 10 years
Free 30-minute call. We'll look at your current mark (if any), ask sharp questions, and tell you honestly what level of engagement makes sense.
Book a logo call
★★★★★
Free 30-minute brand call · senior strategist · honest scope