"We are dedicated, reliable & committed to grow your business."
Shopify development for brands taking commerce seriously
Custom themes, Shopify Plus checkout extensions, headless Hydrogen, app development. Conversion-engineered storefronts and the technical depth Shopify Plus brands need.
Shopify work for DTC brands taking it seriously
Six Shopify build patterns
From theme customisation to headless Hydrogen — picked per brand stage and ambition.
Custom Shopify themes
Bespoke themes built from scratch on Online Store 2.0. Liquid done properly, theme sections editors can compose, performance that passes Lighthouse.
See approachShopify Plus development
Plus-specific work — Functions, Checkout Extensibility, B2B flows, multi-store. Build patterns Plus brands need that standard Shopify can't do.
See approachHeadless Hydrogen + Oxygen
React-based headless storefronts on Shopify's own Hydrogen framework + Oxygen hosting. Best of both worlds — Shopify backend, full frontend freedom.
See approachCustom Shopify apps
Public or private Shopify apps — admin tools, embedded UI, webhooks, App Bridge. For brands or app makers needing capability outside the standard surface.
See approachCheckout customisation (Plus)
Checkout Extensibility for Shopify Plus — custom delivery, payment customisations, post-purchase flows, branded checkout. Conversion-engineered.
See approachMigration to Shopify
WooCommerce, Magento, BigCommerce, custom-built — migrated to Shopify with product / customer / order data preserved and redirects in place.
See approachSix steps for commerce builds
Heavier on conversion mapping and integrations than other builds — commerce lives or dies on those.
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01
Discovery + audit
Customer journey, product taxonomy, integration map (ERP, 3PL, marketing stack, reviews). Output: a build brief informed by your real numbers.
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02
Architecture
Theme vs headless, app strategy, app-stack rationalisation. Most Shopify stores have 30+ apps; we usually cut that in half.
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03
Design + section library
Section-led design in Figma — every PDP, collection, content page composable from the same kit by the merchandising team.
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04
Build + integrations
Theme build in sprints, integrations wired in parallel (Klaviyo, Yotpo, Searchanise, ERP, etc.). Live previews from week 1.
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05
Conversion QA
Real-device testing, PDP / cart / checkout flow audit, page-speed work. Lighthouse 80+ on mobile is the floor (yes, on Shopify).
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06
Launch + 30 days
Phased rollout (development store → staging → swap). 30 days of bug-fix coverage included.
How we approach Shopify development
Jump straight to what you came for — every chapter unpacks a piece of how we ship websites that move the needle.
When to customise a theme vs build from scratch
Most Shopify briefs that arrive as "we need a custom theme" should actually be "we need to customise a great existing theme." Sometimes the opposite is true.
If your brand is at $0-$5M annual revenue and your store is mainly product photography + descriptions, a thoughtfully-customised premium theme (Dawn, Impact, Pipeline) almost always wins on cost-to-launch and maintainability. If you’re at $5M+ with brand-specific UX patterns, complex PDPs, or custom merchandising logic, the bespoke build pays back — both in conversion and in not fighting a theme that nearly fits.
We will tell you straight which side of the line you’re on. Some of our best engagements have started with “you don’t need us to rebuild this.”
Plus, Standard, or Headless?
Each tier unlocks different capabilities. We pick the one that fits the brand, not the one that pays the most commission.
Shopify Standard / Advanced covers 90% of DTC needs and a lot of $10M+ brands run on it perfectly happily. Shopify Plus earns its price when you need Functions for custom logic, Checkout Extensibility, B2B/wholesale flows, or multi-store architecture — not because “we should be on Plus.” Headless (Hydrogen) earns its premium when performance and frontend freedom are competitive advantages — typically luxury / fashion brands and content-heavy commerce.
Why app stack rationalisation matters
The average Shopify store has 30+ apps installed. Each adds load time, monthly cost, and operational complexity.
On every engagement we audit the app stack. Typical findings: 3-4 apps doing what one good app does, 5-6 apps that haven’t been used in months, 2-3 apps with performance penalties that could be replaced by 50 lines of Liquid. Cutting 30 apps to 15 routinely takes 800ms off page load and $400/month off the bill. Boring; pays back fast.
Shopify pricing and timelines
Pricing scales with custom UX, app development, and headless decisions.
Premium theme customisation: $12K-$30K, 4-8 weeks. Custom Shopify theme from scratch: $25K-$60K, 8-14 weeks. Shopify Plus implementations: $45K-$120K, 12-20 weeks. Headless Hydrogen builds: $60K-$160K, 14-24 weeks. Custom apps quoted separately by scope. Migrations: based on SKU + customer count.
Tell us about your brand and growth stage
Two-minute form. We reply within 4 working hours.