Conversion-tuned UX
Cart, checkout, and product pages designed by CRO specialists — every pixel measured against revenue per session, not just visits.
E-COMMERCE INDUSTRY
E-commerce websites that turn visitors into lifetime buyers.
Custom Shopify, headless commerce, and subscription platforms engineered by senior developers — built to convert browsers into buyers, raise AOV, and scale from $100K to $100M+ in GMV without breaking on Black Friday.
Production-ready stack
Shopify Plus, BigCommerce, headless Next.js, Stripe, Klaviyo, Recharge — the modern commerce stack our team ships every week.
Black-Friday-proof
Load-tested for 10x traffic, edge-cached, and observability built in — your peak day shouldn't be the day your site goes down.
Introduction
The e-commerce industry today — and how we help
E-commerce stopped being “build a Shopify store and run ads” three years ago. Today’s customers compare you to Amazon’s checkout, your competitors’ page speed, and TikTok-driven price expectations — all in 30 seconds. The brands that win run on surgical conversion design, infrastructure built for traffic spikes, and post-purchase retention loops that lift LTV without inflating CAC.
Common challenges
- Conversion rates flat-line despite rising paid traffic spend and AOV stuck on the same number for 12 months.
- Slow page loads and clunky checkout flows bleed mobile shoppers right at the moment of purchase.
- Sites buckle under Black Friday spikes, viral product drops, and post-launch traffic surges.
- Subscription churn climbs and LTV plateaus while retention tooling stays disconnected from the storefront.
How Galaxywing solves them
- CRO-led storefronts engineered around revenue-per-session — not visual taste alone.
- Edge-cached, headless commerce builds with sub-1s LCP and conversion-tuned checkout flows.
- Load-tested for 10x peak traffic, with real-time observability and on-call engineering during launches.
- Custom subscription engines, churn / win-back automation, and Klaviyo flows wired into the storefront.
Industry-Specific Services
The e-commerce services we ship every week
A full-stack team in one engagement — design, code, conversion, search, and the integrations your stack actually runs on.
Custom Storefront Design
Shopify Plus, BigCommerce, WooCommerce, headless Next.js — bespoke storefronts engineered around your brand, AOV strategy, and conversion targets.
- Shopify Plus & headless
- Custom theme development
- Brand-led PDP & collection design
UI/UX Conversion Optimization
Cart, checkout, PDP, and product-discovery flows redesigned around revenue-per-session by senior CRO specialists — with A/B testing baked in.
- Cart & checkout audit + redesign
- PDP optimisation
- A/B testing setup & analysis
Mobile-First Development
70%+ of commerce traffic is mobile. Every store ships mobile-first — sub-1s LCP, thumb-zone interactions, and Apple Pay / Google Pay one-tap checkout.
- Sub-1s LCP on mobile
- Thumb-zone UX patterns
- Apple Pay & Google Pay
E-commerce SEO
Technical SEO for product catalogs at scale — product schema, faceted nav, canonical handling, and category-page optimisation that drives organic GMV.
- Product & review schema markup
- Faceted nav & canonical handling
- Category page CRO + content
Integrations & Subscriptions
Klaviyo, Stripe, Recharge, Skio, Gorgias, Yotpo, ERP, 3PL — every API your commerce stack runs on, wired into the storefront and tested end-to-end.
- Klaviyo, Stripe, Shopify Payments
- Recharge & Skio subscriptions
- ERP, 3PL & CRM integrations
Key Features / Solutions
What every e-commerce build ships with
Not just visual design — the conversion-tuned features and infrastructure that turn a build into a revenue engine.
Lightning-Fast Loading
Sub-1s LCP, 95+ Lighthouse on mobile, edge-cached — because every 100ms saved is measured GMV on the way out the door.
SEO-Optimised Structure
Product schema, faceted nav, canonical handling, breadcrumbs, and internal linking that earns category-page rankings without paid spend.
Lead Capture & Recovery
Newsletter, abandoned-cart, win-back, and exit-intent flows — wired into Klaviyo, Postscript, and your CRM from day one.
E-commerce Functionality
Cart, one-page checkout, subscription, wishlist, reviews, gifting, multi-currency — every primitive your store actually needs.
Black-Friday-Proof Infra
Load-tested for 10x peak traffic, real-time observability, and senior engineers on call during your highest-stakes retail moments.
Conversion-Tuned UX
CRO-led PDP, cart, and checkout patterns — tested across 80+ stores to lift conversion 35-90% and AOV without inflating CAC.
Why Choose Us
Why DTC & e-commerce teams pick Galaxywing
Deep e-commerce experience, measurable results, and a senior team that stays on with you long after launch — every project delivered with the same five guarantees.
Deep E-commerce Experience
11+ years, 80+ e-commerce builds, $400M+ GMV processed through stacks we've architected.
Proven, Measurable Results
35-90% conversion lift, +31% AOV, 4x MRR — real numbers from real client projects.
Performance Engineering
Sub-1s LCP, 95+ Lighthouse on mobile, edge-cached — every store ships on Core Web Vitals green.
SEO Built In, Not Bolted On
Schema, faceted nav, category-page optimisation — organic GMV from day one, no SEO retro-fit.
Support & Maintenance
Monthly retainers, BFCM standby, and ongoing CRO experiments — we don't disappear post-launch.
Selected Work
Recent e-commerce projects
A snapshot of stores we've shipped across DTC, B2B, subscription, and headless commerce — every one tuned to convert.
Our Process
How we ship your e-commerce build, step by step
A proven five-step process — the same workflow we've used on 80+ e-commerce builds to ship on time, hit the conversion target, and survive every Black Friday since 2019.
01
Requirement Analysis
Goals, GMV targets, AOV, current stack, integrations — all aligned in writing before a line of code.
02
UI/UX Design
Wireframes, conversion-tuned PDP & checkout designs, brand-led visuals — reviewed in Figma.
03
Development
Shopify Plus, headless Next.js, integrations, custom checkout — built by senior e-commerce engineers.
04
Testing
Cross-browser QA, mobile testing, load tests for 10x peak, accessibility & payment flow QA.
05
Launch & Support
Go-live with on-call engineering, post-launch CRO experiments, and ongoing maintenance retainers.
What Clients Say
Hear it from our happy clients
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Frequently Asked
E-commerce questions, answered
How long does an e-commerce build take?
Shopify Plus theme builds typically run 6–10 weeks. Custom headless commerce (Next.js + Storefront API) ships in 10–16 weeks. Subscription engines and custom checkout extensions are scoped separately — usually 4–8 weeks.
Shopify Plus or headless — which is right for us?
If you do less than $10M GMV and want speed-to-launch, Shopify Plus + a custom theme is almost always the right call. Above $10M GMV or with strong content / brand requirements, headless gives you more flexibility for marginal extra build time.
Do you handle migrations from WooCommerce / Magento / BigCommerce?
Yes — we've migrated stores doing $250K–$50M GMV from WooCommerce, Magento, BigCommerce, and Shopify's native theme to custom storefronts. We map redirects, preserve SEO equity, and migrate customer data + subscriptions safely.
Will the site survive Black Friday?
Every store we ship is load-tested for 10x baseline traffic, edge-cached at the CDN, and observed in real-time during launches. We also run BFCM standby — a senior engineer on-call during peak windows for our retainer clients.
Which apps and integrations do you support?
Klaviyo, Postscript, Recharge, Skio, Stripe, Shopify Payments, Gorgias, Yotpo, Reviews.io, Loop Returns, ShipBob / 3PL, NetSuite, ERP integrations — every API your commerce stack runs on, wired into the storefront and tested end-to-end.
Can you handle ongoing CRO and growth post-launch?
Yes. Most clients move into a monthly retainer for ongoing CRO experiments, performance tuning, content updates, and BFCM standby. Retainers start at $5k/month — no minimum term.
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