Landing pages built to convert paid traffic, not win design awards
How we design landing pages that convert
The unsexy mechanics of designing for paid traffic — and why most agencies skip them.
Why landing pages are not just one-page websites
A landing page has one job. Treating it like a one-page version of a marketing site is the most common — and expensive — mistake.
Marketing sites need to serve five audiences and three intents simultaneously. Landing pages need to serve one audience, with one intent, arriving from one traffic source, considering one offer. That focus changes everything: the hierarchy, the navigation (or lack of), the copy density, the proof points chosen, the way the CTA is positioned. We design landing pages cold, against the specific ad / email / referral the visitor is arriving from — not as cousins of the marketing site.
Matching design to the visitor’s awareness level
A cold visitor and a remarketed visitor need different pages. Most landing pages serve both badly.
Eugene Schwartz’s awareness ladder (unaware → problem-aware → solution-aware → product-aware → most-aware) is one of the few advertising frameworks that still maps cleanly to web design. We design every landing page against a specific awareness level. A page for cold YouTube traffic looks nothing like a page for a remarketing audience that’s already on your email list — different problem-framing, different proof, different ask, different design density. Treating them the same is why most agencies’ landing pages convert below 2%.
Designed to be tested
If you can't A/B-test it cleanly, it's not a landing page.
Every page we design ships with at least one structured variant ready to test (different hero, different proof order, different CTA). We design for clean separation of testable units — hero, value props, social proof, FAQ, CTA block — so your marketing team can swap pieces without rebuilding the page. Built-in tracking, dataLayer events for every meaningful interaction, and a measurement plan that ships with the design. Page goes live ready to learn, not just to perform.
Landing page pricing
Pricing fits the test ambition, not the page count.
Single landing page design + build: $4K-$10K, 1-3 weeks. Multi-variant landing-page system (one master design, 3-5 variants for different audiences): $9K-$22K, 3-5 weeks. Ongoing landing-page retainers from $5K/month — most paid-traffic teams need this as a steady-state capability, not a one-off project.
Fresh writing on landing pages + CRO
Fresh writing from our design + product team.
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Make your paid traffic actually convert
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