Avatars, post templates, story templates, reel motion systems. Identity engineered for the feed — recognisable at thumbnail size, fast for your team to produce, consistent across every platform.
A brand identity designed for a marketing site rarely translates to social. The constraints are completely different: a 24×24 avatar instead of a banner, a 1080×1080 square instead of a 1920×1080 hero, a moving reel instead of a static image. Designed without those constraints in mind, your social presence ends up looking like a watered-down version of the brand — not the brand at full strength.
Social media branding is the discipline of building an identity layer specifically for those formats. Avatars that read at 24 pixels. Post templates that hold up against algorithm-favoured competing content. Motion systems that move with intent. Done well, it makes social production fast, on-brand, and effective without your team needing a designer for every post.
Six systems your team will use every week.
Avatar designed to read at 24×24, cover images for every platform, profile bio text patterns, link-in-bio template.
Square, portrait, landscape post templates for the 4-5 content types you publish most. Editable in Figma or Canva by your team.
Vertical story templates, reel cover designs, end-card motion. The formats your team produces most, made fast.
LinkedIn / Instagram carousels with cover / body / CTA slide patterns. The format that drives most B2B social reach in 2026.
How your brand sounds on social — different from your marketing site. Caption length, emoji policy, CTA patterns.
A short, usable doc your team can reference weekly. Covers what to post, what not to post, who approves what.
Measured in production speed and recognition, not just impressions.
Templated systems mean your team produces 3-5x faster than designing every post from scratch. The same team ships more, and more consistent.
Posts recognisable as yours at scrollthrough speed. Recall builds; competitors blur into background noise.
Templates tuned to what each platform's algorithm currently rewards — first-second hook, save-bait carousels, watch-time-optimised reels.
Whether posts come from your social manager, your agency, or your CEO's phone — they look like one brand.
Faster than full identity work. Focused on the formats your team actually publishes.
Audit your current social presence, your team's production workflow, your top 5 content types. Pick the formats that earn the most attention.
Avatar + cover, post + story + reel templates, carousel patterns. Two distinct directions explored.
One direction selected. We produce 8-10 real posts using the system — proof it works at production speed.
Figma + Canva templates handed over. Live training session for your team. Short guidelines doc.
A social brand lives or dies in the first half-second. Each identity below was built to hold up at thumbnail size — a mark, palette and type system that stays unmistakably yours across every post, story and profile. Hover any piece to bring it forward.
Social is changing fast. We change with it.
Every template tested at thumbnail size. If it doesn't work at 200×200 in a feed, we redesign it.
Figma + Canva templates because that's what real social teams use. Not "you can edit in Illustrator" templates.
We update templates and patterns as platform algorithms shift. The 2024 pattern that's now suppressed gets retired.
We design around the workflow you actually have — solo founder, in-house team, agency partner — not a hypothetical one.
Yes — we ship Canva versions for every template. Most social teams use Canva for speed and the Figma versions for advanced work. Both work, both stay on-brand.
Most clients move to a quarterly retainer for new templates, motion variants, and pattern updates as platforms evolve. Roughly $2-4K/quarter; not required, but useful.
Common situation. We bridge the gap — adapting the existing palette, type, and voice for social-format constraints without contradicting the master identity.
No — we design the system; your team or your social agency produces the posts. We can recommend social production partners, but we don’t want to be one (production agencies make poor system designers, and vice versa).
LinkedIn, Instagram, X (Twitter), YouTube, TikTok by default. We add others on request — Threads, Pinterest, Reddit, sector-specific platforms — based on where your audience actually lives.
Free 30-minute consult — a senior designer audits your feed and replies with an honest scope and timeline within 24 hours. No sales pitch.
Free 30-minute call. We'll audit your current social, ask about your team, and recommend the system shape that fits.
Book a social call
