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Google
Clients 200+ · 35+ countries
Since 2015 · Production builds 1,200+ shipped

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CEO & Founder
Development · Web

Web development that converts visitors into pipeline

Marketing sites and product sites built in modern stacks — Next.js, Astro, headless WordPress — with the conversion engineering, performance discipline, and AI-native features that decide whether your site sells.

Building marketing + product sites for ambitious teams

How We Ship

Six steps from brief to live

Same proven sequence whether the build is 4 weeks or 4 months.

  1. 01

    Discovery

    Audience, conversion goals, content, integrations. Output: a one-page brief everyone signs off before we touch design.

  2. 02

    Architecture

    Stack picks, CMS choice, integration map. Boring decisions made deliberately — they save 20% of the build later.

  3. 03

    Design

    Figma flows + component primitives. By end of week 1 you have a clickable prototype on your real content.

  4. 04

    Build

    Two-week sprints, live preview URLs, Friday demos. Progress is visible weekly, not at launch.

  5. 05

    Polish + QA

    Cross-browser, accessibility audit, Core Web Vitals, schema validation. 90+ mobile Lighthouse is the floor, not a stretch.

  6. 06

    Launch + 30 days

    Phased rollout, monitoring live. Thirty days of bug-fix coverage included at zero extra cost.

In This Guide

Everything you need to know about modern web development

Jump straight to what you came for — every chapter unpacks a piece of how we ship websites that move the needle.

01 Where Web Development Matters

Where modern web development still moves the needle

There is a tempting story that "websites are commoditised." It's wrong, and the gap between an okay site and a great one is wider in 2026 than it was five years ago.

An okay site loads slowly, ignores Core Web Vitals, ships zero schema, and uses a CMS your editors avoid. It exists; it does not earn. A great site is genuinely fast, ranks because it deserves to, and serves your team as a creation tool rather than a tax. The cost of the great one over the okay one is maybe 30% more on the initial build, and the return shows up in conversion, search, sales-team time saved, and content velocity for the next three years.

That is why we still build sites by hand on modern stacks rather than handing every brief to a page-builder. The work pays back; the shortcut doesn’t.

02 How We Pick A Stack

How we choose a web stack for a project

There is no universally right answer. There is a right answer per project, given the team that will run the site after we leave.

Our defaults: Next.js for product sites with serious interactivity and SEO needs; Astro for content-heavy marketing sites where the JavaScript shouldn’t even exist on most pages; headless WordPress when the editor experience matters more than build sophistication. We avoid recommending technologies that look modern but break in two years (we have a list).

Hosting follows similar logic: Vercel for Next, Netlify or Cloudflare Pages for Astro, a managed WordPress host (Kinsta, WP Engine) when the CMS sits behind a separate front-end.

03 Performance + SEO

Why performance is now an SEO problem

Core Web Vitals stopped being a "nice to have" the moment Google started showing the data in Search Console. In 2026 the bar is high enough that most page-builder-based sites simply cannot pass it.

We build for 90+ mobile Lighthouse by default. LCP under 2.5s, INP under 200ms, CLS under 0.1. These are not “stretch goals” — they are the entry bar for an honest 2026 site. They are also a side-effect of building properly: small JS payloads, server-side rendering where it helps, real image optimisation, and not bolting on six analytics scripts because someone in marketing asked.

04 Pricing

Transparent fixed-scope pricing

You see the number before we start.

Marketing sites typically run $12K-$35K depending on page count, design complexity, and integrations. Product-marketing sites with CMS + components run $25K-$60K. AI-native features sit on top, scoped per feature. Monthly retainers from $8K for ongoing content velocity, A/B testing, performance work.

Start a web project

Tell us your site goals and timeline

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Senior engineers · 90+ mobile Lighthouse · 30 days of post-launch coverage included