UX work for teams shipping products with real users
How we approach UI / UX design
A practical look at where research-led UX moves product outcomes.
Why research earns its place in every engagement
The biggest single reason product UX fails: someone designed against assumptions instead of evidence. Real research replaces assumption-arguing meetings with actual data.
We do real research, scaled to the project. For greenfield products that means 6-10 user interviews, competitive analysis on the workflows that matter, and a synthesis pass that produces an actually-useful “what we now know” document. For existing-product work, it means heuristic audits, session recordings (Hotjar / FullStory), funnel analytics, and structured customer-success interviews. Either way, design starts from a defensible point of view about the users — not a designer’s gut.
The reason this matters more in 2026 than five years ago: AI tools made it cheap to produce visually polished work fast. The only thing that separates good UX from mediocre UX now is judgement, and good judgement comes from research.
How we map journeys and flows
A finished journey map should fit on one page and earn it.
We use service blueprints for complex, multi-channel products (customer + agent + system swim-lanes) and lean journey maps for simpler ones. The deliverable that matters isn’t the map itself — it’s the decisions it forces. Where does the journey break? Where do users abandon? Where does support pick up after the product fails? Once those answers are on a single page, the design work becomes obvious.
For product flows, we prototype in Figma at component-level fidelity from week one, click-through every critical path with real users, and iterate before any pixel-tight visual design starts. Most “designs that didn’t survive engineering” failed because the flow wasn’t sound, not because the visuals weren’t pretty.
Validating before the engineering commit
Engineering time is the most expensive thing on a product team. We design to protect it.
Every meaningful flow we design gets validated before the build starts. That can be unmoderated remote testing (Maze, Useberry) for fast directional feedback, or moderated interviews when the flow is sensitive enough to warrant nuance. The output is a small set of confidence-scored design decisions and a documented list of issues that surfaced — so when engineering does start, we already know what’s solid and what isn’t.
Pricing and timelines
Quoted based on flow complexity, not on screen count.
UX audits with prioritised recommendations: $6K-$15K, 2-4 weeks. Greenfield product UX (research → design system → core flows): $30K-$90K, 8-16 weeks. Ongoing product-design retainers from $8K/month for 40-80 senior hours.
Fresh writing on product UX
Fresh writing from our design + product team.
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